Beyond FAIR TRADE
The world and its people are vital to us. We want to make a positive difference, not just in the lives of our discerning consumers, but in the life of every hand involved in making our great coffee; from the farmers and bean pickers in Asia, Africa or Latin America to our factories all over the world. At RossOro we believe that we need to leave the world in a better state than we found it, and one way to do so is by showing respect and adding value to the lives of all the people we work with.
For this reason, RossOro coffee is purchased following the criteria of the ‘Beyond Fair Trade‘ project.
For instance, RossOro’s Doi Chaang coffee beans are purchased directly from the Thai tribes found in one of the poorest regions. The tribes reinvest all the income from the coffee sales to help improve the living conditions in the area.